SANRIO | Secret Acrylic Keychain Keyholder 4.9×0.3×4.9cm (I.CINNAMOROLL)

三丽鸥｜亚克力挂件/盲盒（我爱玉桂狗/玉桂狗宇宙）

I.CINNAMOROLL (アイシナモロール) is a new brand within the Cinnamoroll universe that explores an alternate timeline, where Cinnamon never met Anna, the owner of Cafe Cinnamon, and became the face of the cafe. The brand was announced at SANRIOFES 2023.

The "I" in I.CINNAMOROLL stands for both "I, myself" and "love" ("ai" means "love" in Japanese). With that, this alternate form of Cinnamon promotes self love and care in busy adults. He's more mature, disciplined, and independent than the original Cinnamon, and he doesn't care about what other people think of him. He once focused on the seemingly luxurious lives people lived out on social media, and thought that he had to do things a certain way. But then, he decided to just relax and live his own life. Today, he lives a leisurely life in the city with his good friend Milk.